Mad Bear Productions Wins Telly Award

Exciting news in the world of Mad Bear Productions. We just found out that we won a Telly Award for the the video we did for PeriClean: A Brushless Toothbrush (check out the official news release here). The video received the award in the “Internet/Online Video – Infomercial” category. Our goal was to make it more than just an “Infomercial” and this award suggests we were successful.

Speaking for the company, I just want to say that I hope this award gives Jack Gruber and the rest of his PeriClean team an even larger platform to share their product with the world. It is always nice to win awards for work you’ve done and it is even nicer to help people like Jack follow through on a vision. In this case his vision is to help people take better care of their mouths.

The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs.

For those of you who haven’t seen the video please click here or watch in the player below.

Here is the statue:

2012 Telly Award

Contributing to Streaming Media Producer

My first piece was featured on Monday, March 19th on Streaming Media Producer, an offshoot of the online video powerhouse Streaming Media that gives video content producers tools and techniques to better their craft. Streaming Media is a well respected industry magazine in the online video community and to be featured as a contributor is truly an honor.

From my discussion with the editor, this will be the first of many “video articles” we do for them and I could not be more excited.

Here is what the Streaming Media Producer homepage looks like right now… You can click here to go to the Streaming Media Producer website to watch the video or check out their other articles (there is a lot of good stuff). The subject of the “video article” I prepared is how to create a “Happy Marriage” by using video and animation to complement each other in a piece.

You can also watch the video from the Mad Bear Vimeo page below:

Video SEO From Blue Fly Web Marketing

Written by Robert Weil (Blue Fly Web Marketing)

When most people think about video SEO, they think about getting their video out there.  We are going to take a slightly different spin.  We believe video can help you with your SEO efforts in 2 ways:

1) Google likes sites that have video

2) if/when you get videos into the search results, your organic listing in the search results will stand out…

People’s eyes will be drawn to the video link. That means more real estate in Search Engine Results and increases click-through rate.

  • Make sure your video title, description tags are keyword friendly and save video file name and URL in keyword friendly manner. For example, if you are trying to optimize for “How to install a dishwasher”, then make that the title of your video and write a description using “How to install a dishwasher” fairly early in the description.
  • For each video, when you submit your sitemap you will submit a thumbnail image to Google. This tells them what still image to show in the search results.  Be sure to consider an image which you think may be compelling for users to click on as this will increase your click-through rate.
  • Make sure to submit a video sitemap to Google. There are video sitemap generation tools available.
  • When you place video on your site, put it on a page which is also well optimized for your keywords (meta title, description, keywords, body content, etc). Click here to see some tips from the SEO experts at Blue Fly Web Marketing. Then try getting a few strong links into that page to get noticed by Google.
  • If you want people to watch the video on your site, we generally think you should host the video through a video hosting company.  Look into good video hosting companies like Wistia.   If you host on YouTube, there are advantages, but when people click on your video from the search results, they will in almost all cases go to YouTube instead of to your site.
  • Lastly, consider using a video transcription service.  Search engines cannot “read” video- that is why your title and description tags are so important, but they CAN read it if you transcribe it and put the transcription underneath. In addition, your site visitors will appreciate being able to either watch a video or read the transcription as different people have different preferences for processing information.

If you follow these few steps above, we think you are at a nice advantage.  Video SEO is fairly new so there is less competition and we think it is a good way to help you stand out in Search Engine Results.

Video as a Commodity

Even if you are not in the financial world, if you saw Eddie Murphy back when he was funny talk about pork bellies in Trading Places you understand a little about commodities.

Gold is a commodity. So is oil. Even time could be considered a commodity but video… a commodity … how do you mean?

First, I am not talking about the common YouTube video of babies, furry animals and craziness caught on camera. I am talking about videos used for business.

Even in this context, obviously video isn’t found in the ground or growing on a tree. However, with the explosive growth of online video over the past several years and the over exposure of poorly produced, uninspired or predictable videos; the perception of video could clearly be seen as “a mass-produced unspecialized product”… with “wide availability” as Merriam-Webster defines a commodity.

Whenever you are thinking about video this needs to be your enemy.

Video should not be a commodity. When approached well, video is a tool specifically designed to do a job. Much like a scalpel or a steak knife. Both cut but don’t hand a surgeon one when he/she calls for the other.

How to uncommoditize your video:

1. Shoot from a certain perspective that is unique. The focus here could be capturing unique images or highlighting uniqueness through what is said. Ideally, you would like to do both.
2. Make sure your video is designed with your audience in mind. Not only should the message speak to them directly but it should be meaningful and hold key takeaway messages that they will remember.
3. Make sure the video is effectively delivered and then tracked (i.e. Google Analytics) that way you can properly make sure it is doing its job.

What has been your greatest video challenge?

What is the Mad Bear Experience?

The title is “A Conversation about Better Video for Business” and that is what we will deliver every month in this newsletter.

It makes sense that video will be the theme of what is found here but we will explore video innovations in a thoughtful way. We will not dumb it down because we are writing and shooting for an informed audience.

Many of our subscribers have the words marketing, advertising, sales and/or public relations in their tittles. These are people who have worked with video before but are perhaps looking for new approaches and technologies to better engage an audience. Other subscribers are business owners who are rethinking their current marketing budgets and considering how video might play a role. There are also hundreds of other people who just want to see what a bunch of video geeks will come up on a monthly basis.
Each issue will have a theme that we will explore in a thoughtful way. This theme will be expanded to our network of experts in supporting areas like SEO (Search Engine Optimization), Social Media and Web Development/Design. These experts will be given a platform to add their 2 cents on the theme to help make this newsletter even more robust.

Ok… so you will also get a simple overview of the past month in the world of Mad Bear Productions — complete with news and snippets from our blog.

In future issues, we will perform product tests that will range from cameras to codecs to delivery platforms. The “Experience” will always be a mix of video and text but the content in the video and text will never be the same because while video and text support each other they serve different purposes.

We hope you enjoy and share the “Mad Bear Experience” with your friends and colleagues!

To subscribe please just click here and sign up….

The Kony 2012 Phenomenon

For those of you who haven’t heard about it or had a chance to watch all 30 minutes… Kony 2012 is a campaign to bring a man (Joseph Kony) to justice. Within a week, this video got more than 75 million YouTube hits and millions more on Vimeo. More exposure than years of conventional news coverage combined.

There are so many fascinating discussion points but here are five:
1) production value and storytelling — how was the organization that produced the piece able to get so many people to watch a 30 minute video online?
2) ethics — many questions including the narrator’s use of his young son as a key component of the storyline
3) accuracy — from the transparency of the organization itself to the accuracy of their facts
4) cost — any guesses how much the video cost to produce?
5) leveraging celebrity — ahhh the power of celebrity shows its social media muscle as a driving force

Then of course there is the response video from Invisible Children (the organization that produced the piece). Did it answer concerns, add new ones or did it do nothing (was it a waste)?

I will definitely jump in with some thoughts but I want you guys to lead the conversation… what is/was your reaction?

Pinterest: A Video Journey

Week #3 — March 19, 2012

The Kony video didn’t really get any traction so I decided to play with some other approaches in order to maximize the video marketing potential of Pinterest. In the process I came to a pretty obvious realization.

Also, I was testing out a new interactive video player/platform call Viewbix check it out and tell me what you think.

Click the video to see more….


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Week #2 — March 12, 2012

I was still on the waiting list after a week  and learned a quick way to work around the waiting list is to have someone send you an invite. So, I asked a friend and then within minutes I became Pinterest legit. So my video journey continues.

Please look at the video to see what I did next. If you don’t see a video below click here to watch it.

 

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The date is Saturday, March 3, 2012 and I am about to become trendy by trying to join Pinterest. I say trying to join because I am now on the waiting list (see picture).

Click here to read the email Pinterest Sent Me

So, I am on the waiting list… how long will it take for me to become legit… a prize if you guess it right!

For those who haven’t been swept in by the latest trend in social media, Pinterest is (by their own description):

“… a virtual pinboard. Pinterest allows you to organize and share all the beautiful things you find on the web. You can browse pinboards created by other people to discover new things and get inspiration from people who share your interests. People use pinboards to plan their weddings, decorate their homes, and share their favorite recipes.”

It is basically a new way of sharing your favorite images and videos with the world without sounding like it is all about you.

And the most common stat associated is this: “Pinterest drives more referral traffic than Google+, YouTube, and LinkedIn combined” … Pretty Amazing!

So, please come and explore with me as I dabble in the web’s latest social media wonderland … all updates will follow below in order of when they happened.