Blurred Lines

It’s the most simple visual. The plainest concept, boring in fact. A line. What a bum wrap it has. Straight and flat for all intents and purposes… blah. Only a line is anything but boring, straight and flat. For example when “I draw the line” I am talking serious business. Who’s with me? You’ve said it “Ok, that’s where I draw the line.” Someone crosses that lame line they are going to regret it. All of a sudden that boring line is the difference between life and death. Okay so maybe not that severe, but you get the idea.

My life has been full of lines. Lines at the grocery store (yes, that pack of gum counts as your 11th item, out of the express lane!), lines at amusement parks (the ones where no matter how much you crane your neck you’re not going to see the end, and the dreaded line for the public bathroom (in this case the line is likely the safest place).

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Lines matter. Kids are taught to color inside the lines, to walk in a single file line. It’s pretty much the first life lesson, following the line leader. Move on in life and that line leads you down a road full of choices, realistically and theoretically speaking. Lines will be crossed. Lines will be drawn. There is always a fine line between what we see as important and something we dismiss as simple and insignificant. Take a second to change your perspective. Yes, there was that whole mess with Miley and Robin Thicke, but sometimes a blurred line isn’t such a bad thing.


About the Author: Roshni Hannon
Contact: roshni@madbearproductions.com

Her name means “light” and that is what she is… high energy, bright and fast. And yes…  she does run regularly. While we’re not sure what she is running from (perhaps her two young kids) we know she’s covered a ton of ground. She was the Executive Producer for an award winning and number one rated morning show in Tampa for years. And now, she uses her unique blend of organization, storytelling and curiosity to help Mad Bear clients find their stories. Think of her as an architect, a story architect.Roshni_Out_of_Focus

The Perfect Blend

No matter what business you are in, at some point we have all been faced with an obstacle requiring a little out-of-the-box problem solving. DiscoverE is a client we are working with right now. It is a foundation dedicated to showcasing the value of an education and a career in engineering. It’s our job to help them spread the word and grow their audience.

 

Spreading the Engineering Word to the World

Spreading the Word to the World

No problem. We will personally interview all of their brilliant, award-winning engineers and then with our cutting-edge technology we will wrap it up with our beautifully shot high-definition video. After all, these are engineers we can’t possibly use anything less than the highest grade video equipment. I mean these are people who construct bridges, build infrastructure and dream up big huge problem-solving concepts for the entire world, surely we can pull out all the technological stops.

But sometimes geographical limitations get in the way and you have to go with efficiency, creativity and personality. Enter the web cam.

Hello Old Friend

Hello Old Friend

The web cam is sort of the redheaded stepchild of digital media. Think about it, watching a web cam video is kind of like seeing someone first thing in the morning. It’s a little awkward with the person on the other end not really knowing exactly where to look, and then there’s the less than desirable visual and sound quality. But, what the web cam lacks in overall quality it makes up for in convenience and efficiency. With the DiscoverE project not only did the web cam make sense from a geographical standpoint, it actually personalized the videos making them successful.

The Perfect Blend

The Perfect Blend

We are not suggesting you throw spaghetti against a wall to see what sticks. To choose the best tool, you have to do the research. In this case we understood the different audiences we wanted to reach. This resulted in creating specialized content WITH the web cam. And it worked. Most of the 14 videos show that 60%, and in some cases more, of the time people who clicked on the videos watched the entire thing. Video, when used properly, is like having the ability to “be there” when you can’t physically be there – the challenge is always how to best deliver that experience to your audience.

To goto view DiscoverE’s 2015 New Faces of Engineering, please Click Here.


About the Author: Roshni Hannon
Contact: roshni@madbearproductions.com

Her name means “light” and that is what she is… high energy, bright and fast. And yes…  she does run regularly. While we’re not sure what she is running from (perhaps her two young kids) we know she’s covered a ton of ground. She was the Executive Producer for an award winning and number one rated morning show in Tampa for years. And now, she uses her unique blend of organization, storytelling and curiosity to help Mad Bear clients find their stories. Think of her as an architect, a story architect.Roshni_Out_of_Focus

A Delayed Reaction

Mad Bear Perspective:

If you shine a light on anything in the right way, it has the potential to be powerful. So the challenge is to find the right story and the best way to tell it. This can apply to anything from business to every day life.

There is one place on earth where you can go to literally experience every emotion. My last visit to the airport was no exception. It was wintertime in Atlanta. Need I say more? The arrival and departure boards were full of bright red “delayed” and “cancelled” notifications. People walked up in droves and gazed at the signs as though staring would somehow switch it to “on-time.” Like deflated balloons travelers would then make their way over to their perspective gates to make arrangements (and to complain to the gate agent). I was delayed an hour. It was my daughter’s birthday. I was mad. Mind you she’s four she’s not going to know the difference. But dang it, this delay is messing with my day. I mean her day!

Mommy who?

Mommy who?

Others in the gate area were growing increasingly agitated as the delay went up another hour. Connections would be missed and plans would be ruined. I looked around at all the glum faces, and then I saw them. Dad in a military uniform, a very pregnant mom and her three other kids who all looked to be under the age of six, they didn’t look angry at all. One of the little boys sat on his dad’s lap, while another one stood behind him and kept bopping him on the head. Dad didn’t seem to care. He had an extra two hours. There was another child in a stroller who kept throwing stuff and then screaming for it. Dad would lean over—with the other kid still in his lap and the other one bopping him on the head—and keep passing it back to the stroller-bound baby.  He didn’t seem to care. He had an extra two hours.

DelayedFlights

I caught a look between very-pregnant mom and military dad. It was a look I knew well, that look that says “I know. I hate it when the kids do that, but isn’t it cute!!” I didn’t need a book or a gossip mag. I was watching real life unfold, a real moment. All of a sudden a loud voice over the intercom informs the angry herd that our plane is here and we will start boarding momentarily. I felt a pit in my stomach.   While throngs of people stood up to wait in line sneaking peeks at other people’s boarding passes to make sure they weren’t skipping zones, I waited. I felt like a peeping Tom, but I couldn’t stop watching my Military family. Dad still playing and keeping a smiling face, mom picked the baby up out of the stroller to hug him. There were tears. I thought I was going to lose it. My annoying two hour delay was another family’s gift. Time, they wanted to freeze.  Finally dad picked up his bag and moved to the line. I felt like I should say “thank you for your service.” But this wasn’t about me or the dozens of other travelers and their destroyed plans this was about a family’s precious moment. Take pause in moments you dread, they are not always what they seem.

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About the Author: Roshni Hannon
Contact: roshni@madbearproductions.com

Her name means “light” and that is what she is… high energy, bright and fast. And yes…  she does run regularly. While we’re not sure what she is running from (perhaps her two young kids) we know she’s covered a ton of ground. She was the Executive Producer for an award winning and number one rated morning show in Tampa for years. And now, she uses her unique blend of organization, storytelling and curiosity to help Mad Bear clients find their stories. Think of her as an architect, a story architect.Roshni_Out_of_Focus