Video: The Ultimate Sales Tool

Many salespeople would love to have an assistant — a supporting team member to help them be more efficient, helpful, and effective. You know, a useful sidekick to improve their ability to connect with customers and make more sales.

That’s exactly what you get when you use video. Video enables salespeople and businesses to connect with customers in a more experiential way. Think about it. With a few clicks of a button, a custom video educates and engages customers as they go through the purchasing process.

While there’s a litany of ways that video can boost your business. Here are three proven reasons video should be your number one sales tool.

1. Higher Response Rate

According to Hubspot the average prospect receives more than 100 emails a day and opens only 23% of those and clicks on 2%. Don’t end up in the inbox vortex! Use video to help cut through all the clutter. Using video in your emails will also:

Boost open rates by 19%.

Boost click-through rates by 65%.

Reduce unsubscribes by 26%.

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2. Inspire More Action

SalesLoft recently reported that 75% of late-stage prospects that received a personalized video, closed. There’s no question that the human element involved and the time it takes to personalize a video message will show your prospect that you’re willing to go above and beyond the competition.

Jessica’s Best Part of Her Day from Mad Bear Productions on Vimeo.

If that’s not enough, here are the other ways video inspires action: In its 2017 Ultimate List of Marketing Statistics Hubspot confirms what we predicted in our last blog regarding predictions for the upcoming year:

4X as many customers would rather watch a video about a product than read about it. (Animoto, 2015)

Almost 50% of internet users look for videos related to a product or service before visiting a store. (Google, 2016) 53% of smartphone users feel more favorable towards companies whose mobile sites or apps provide instructional video content. (Google, 2015)

4 in 5 consumers believe that demo videos are helpful.

Shoppers who view video are 1.81X more likely to purchase than non-viewers. (Animoto, 2015) (Source: https://www.hubspot.com/marketing-statistics)

3. Reach the C-Suite 

Though they may not be your main point of contact, you’ve got to get the C-Suite on your side. And video is the sweet spot. According to Forbes.com :

65% of executives have visited a vendor’s site after watching a video.

51% of executives under the age of 40 reported making a purchase decision after watching a video.

WilsonHCG: Executive Search infographic from Mad Bear Productions on Vimeo.

So there you have it. Like we reported last month, Video is a must have for your business’ content strategy. If you want to sell it, tell it. Have a question about video? We can help. Just reply to this email and we will get back to you immediately.

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About the Author: Roshni Hannon Contact: roshni@madbearproductions.com Her name means “light” and that is what she is… high energy, bright and fast. And yes… she does run regularly. While we’re not sure what she is running from (perhaps her two young kids) we know she’s covered a ton of ground. She was the Executive Producer for an award winning and number one rated morning show in Tampa for years. And now, she uses her unique blend of organization, storytelling and curiosity to help Mad Bear clients find their stories. Think of her as an architect, a story architect.
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Mad Video Predictions for 2017

The future holds many unknowns. But the world of video is a different story. Gather around as we take a look into our Mad Bear Crystal Ball – which no surprise resembles our new Nokia OZO Virtual Reality camera. Take a minute or two to read Mad Bear’s predictions for the world of video in 2017.

Mad Bear’s Crystal Ball. No, really it’s our 360 camera. But it IS the future of video!

  1. 360 Video/Virtual Reality will be THE dominant buzz technology of the Year.

    3D video, mobile video and even drones have had their time in the “buzz light,” but for 2017 it will be all about 360 Video/VR.


Predictive statistics are already suggesting this will be the case. Here are just some of the resources pointing in that direction:

▪Revenues from virtual reality products (both hardware and software) are projected to increase from 90 million dollars in 2014 to 5.2 billion dollars in 2018. (Read the full Statista report here)

▪Consumer spending on VR headsets will go from 1.6 billion dollars in 2016 to 7.9 billion dollars by 2020 (CNBC)

▪Dip into CES 2017 for a sense of how dominant VR has become already in the shaping of what the word “immersive” means.(Forbes)

2.  Sorry Snapchat. Instagram It Is.

#sorrysnapchat

Instagram will continue to use “video stories” to take marketshare from Snapchat. The meteoric millennial monetization (yes… a three part alliteration) rise of Snapchat has come to an end, as many marketers will move away to Facebook owned Instagram (3 more “m’s”… I’m on fire). There was some writing on the wall several months ago when Instagram copied Snapchat and unveiled stories  (here is one article from AdWeek) but Instagram isn’t done yet. Look for further integration of video in their platform and look for more ways for businesses to utilize the platform to target ads (a la Facebook). There might even be some expiring video content and/or filters added. While I love your new Spectacles Snapchat. It just won’t be enough.

3.  Interactive Video Content Will Move from “Maybe” to “Must Have”

Clickable, shareable, trackable …. it is so nice marketers are ABLE to do these things without ever having to leave a video link. As viewers decreasingly jump between platforms (i.e. “If the content originates on Facebook please don’t send me to a landing page.”), interactive content become the key to keeping people engaged. Interactive in these terms can mean more social media features or even a deeper use of 360 video (see the #1 prediction above).

Here is a good overview article on interactive video from the co-founder of an interactive video company Rapt Media.

So there you have it… three predictions for 2017 … in a way all three say the same thing. Video will move deeper in the direction of consumer initiated engagement. In other words, the video creator will no longer fully control what people experience and how they experience it. Now, the creator is empowered to tell the story so that the viewer can control the experience. So give your viewer the keys, invite them into the driver seat and see where they go. If the ride is good enough, they will come back for more.


About the Author: Glenn Zimmerman

Glenn has what is best described as “Superhero Syndrome.”
His affliction began as a child and has progressed with age.
He got into extreme skiing and extreme sports before they were a thing because every superhero should try flying at least once.

While at Boston University, it was his desire to save the day that brought him to Post- Soviet Russia where he explored the emerging homeless population.

His Syndrome brought him to journalism school at Syracuse University to get his MS in Mass Communications.

He later became an award winning reporter with the number one station in Detroit (WXYZ-TV) and with NBC’s flagship station in New York (WNBC- TV). And, it was the reason he formed the video agency Mad Bear Productions.

With Mad Bear, he harnesses the power of story to help business, non-profits and events engage with their target audience. Video is his tool and he wields it mightily.

Glenn is a sought after speaker on video engagement and mass media. It is all part of his quest to help save the day, one story at a time.